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How to Build An Effective Brand Style Guide

If you don’t already have a brand style guide, you’ve probably at least thought about the need to create a consistent brand identity.

We teamed up with HubSpot to explain how to:

  • Define your visual brand & voice
  • Pick your brand colors, fonts & style
  • Create a brand style guide from scratch
  • & a whole lot more! 

In this eBook you will learn how to: 

Define your brand identity

Explain your official brand name

Show your logo & how to use it

You first need to define your brand story or identity. All of your visual assets should tie back to that identity.

In this section you should explain how you came up the company name and how it should be used correctly.

Your logo is one the most important parts of your visual brand. Make sure everyone knows how to use it as well. 

Present your color palette

Choose fonts that fit your brand

Define your visual brand identity

To keep brand recognition strong, it’s important to make sure your core brand colors are well known and consistent.

Use you brand style guide to ensure everyone is using brand fonts consistently across all your content.

Outline some guidelines for using imagery like photography, illustrations, charts, infographics, and other assets. 

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